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XXXX Alehouse - Case Study

XXXX Alehouse

Project Background

The XXXX brewery was established in Milton in 1878. Embracing their place in Queensland’s history, the XXXX brewery opened for tours, showcasing the journey of the brand together with the growth of Queensland over the years. At the end of the tour, visitors are invited to enjoy a meal and relax in the atmosphere of the XXXX Alehouse, surrounded by the copper and wood of the brewery’s heritage.

The XXXX brewery recognised the need to renovate and modernise the Alehouse to not only create a better atmosphere for those attending the tours, but to also establish themselves as a world class venue for clients to hire out for various occasions.

As part of the renovations the decision to upgrade their existing audio visual system was essential. For this, the XXXX Alehouse approached Videopro Business Centre.


The XXXX Alehouse ran an audio visual system which was in need of updating to ensure reliability is maintained and expensive repairs avoided. Videopro was enlisted to redesign every aspect of the audio visual system, the new design met their needs and budget.

For visual, several new display panels were installed across the main locations, along with a large screen projection system to add extra visibility for game night crowds. In an effort to keep costs down, Videopro also chose to utilise some of the existing equipment.

Speakers were installed on either side of the space to allow maximum sound penetration/distribution across the expanse of the bar.

To control it all, Videopro installed an up-to-date and user-friendly AMX control system which is specifically programmed for the venue to control all display panels, projection system, and audio all from one safe and central location for staff members to access behind the bar.

Roy Nicolson, XXXX Alehouse Manager, explains the how the project transpired, “Matt (Clarke) came to see us and was very excited about the opportunity. After listening to what we wanted to achieve with the space, Matt took the time to really consider the concept and our budget and came back to us with a solution that was better than what we initially envisaged,

“From that first meeting, the service Matt and the Videopro team have provided has been exceptional. The installation has assisted in creating such a welcoming atmosphere; when our tours finish, patrons now stay on for the rest of the afternoon in the Alehouse; it’s been a fantastic improvement to the space,

“Videopro have done a great job here, and continue to do so with their on going service.”

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