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CHALK HOTEL - Case Study

CHALK HOTEL

The Project

The end result speaks for itself – A first-class hotel spanning three levels, 60 plasma screens with 30 media channels, two restaurants, eight bars and seven function areas. As they say – “CHALK HOTEL - It’s got something for everyone”.

Chalk Hotel, situated in Brisbane’s inner-east, caters for every market from the local resident to business executive and travelling backpacker. Every night is different at Chalk and the range of activities and areas within the venue is extraordinary.

Previously known as the Railway Hotel, the owners of Chalk had a major renovation on their hands, having to close the hotel for 12 months. The new hotel houses the Official Social Club of the AFL’s Brisbane Lions, with the Lions’ home ground only 200 metres away.

Project managers, Videopro Business Centre had worked with the owners of the hotel prior to this renovation, which assisted in understanding their expectations and vision.

The Vision

Originally constructed in 1890, the Railway Hotel was one of Brisbane’s oldest hotels. But based on the fact that there is a Railway Hotel in almost every Australian town, this name was never going to suit the uniqueness that the owners had of their vision.

Having been involved in the rejuvenation of Hotel LA and the Regatta Hotel prior to the re-development of Chalk Hotel, general manager and shareholder Jason Titman knew exactly what it was going to take to make Chalk Hotel a success.

“Our primary vision was to create a hotel that had a number of different spaces, each with its own atmosphere to appeal to a wide cross section of Brisbane’s diverse population,” stated Titman.

The Vision Becomes Reality

The result is that Chalk is now ‘the place to be seen’. To ensure this vision was achieved, Chalk was divided into specific areas – Sticks Bar, Sticks Den, Sticks Restaurant, Stumps Restaurant, Dust Coctail Bar, Powder Room, Lions Den, The Boardroom, The Courtyard, Platform 3 and the entire Upper Level (Dust, Powder and Platform 3 combined).

But that’s not all! Chalk also offers daily activities including Kids’ Club, Tuesday night Trivia, Wednesday night Speed Dating , Thursday night Fashion Parades and six days of live entertainment. To tie all these areas and activities together, they even have their own membership.

Such variety and diversity will only be found in very few hotels in Australia.

The hotel owners wanted each of these areas to have its own unique ‘look and feel’ to appeal to a range of different patrons. This was successfully achieved through the use of the most advanced and high quality technology available and this has been the unique selling point of the hotel since its inception.

The Solution

Having previous exposure to this type of project, both Jason Titman and Videopro Business Centre’s General Manager Ian Wright knew that AMX was the solution.

AMX’s AutoPatch matrix switching allows the hotel to have a variety of music and lighting in specific areas, creating a range of different atmospheres. The placement of six AMX Touch Panels – five wall-mounted and one desktop – places the control back in the hands of the staff or operator. They can then control all aspects including volume, video input and lighting, subject to the patronage of the hotel.

So when a patron enters the hotel, they can migrate to the area that best suits them. This could be enjoying the live entertainment in the cocktail bar, watching the Lions play on one of the plasmas in the Lion’s Den or meeting friends for a quiet lunch in Sticks Restaurant.

Why AMX

With the hotel’s primary target market being of a medium to high socio-economic demographic, the hotel owners did not want to compromise on quality.

“We have had previous experience with the AMX product range and were not surprised when Videopro Business Centre recommended their use,” Titman said. Likewise Videopro Business Centre had no hesitation in recommending AMX.

“AMX products are renowned for their flexibity. Due to this flexibity, we were able to create a custom chalk hotel look and feel on all six Touch Panels, and more importantly, we were able to make the user interface on all the panels the same, so that hotel staff were comfortable with using any of the touch panels located in any area of the hotel.

Quick Snapshot

Location
Brisbane, QLD, Austalia

AMX Product Families
Modero Touch Panels, Netlinx Integrated Controllers, AutoPatch Matrix Switchers

Overview
Chalk Hotel Owner, Jason Titman’s vision was to create a hotel that had a number of different spaces, each with its own atmosphere that would appeal to a wide cross section of Brisbane’s diverse population. In creating this multitude of spaces the challenge for project manager, Videopro Business Centre was was to create a user- friendly way for the staff to operate the vast multitude of equipment, which included lighting, music, dance floor and video.

Highlight
AMX’s AutoPatch matrix switching allows the hotel to have a variety of music and lighting in specific areas, creating a range of different atmospheres. The placement of six AMX Touch Panels places the control back in the hands of the staff. They can then control all aspects including volume, video input and lighting, subject to the patronage of the hotel.

Project Partners

Videopro Business Centre AMX AMX AUSTRALIA
From conception through to completion, Videopro Business
Centre’s Integrated Solutions Systems team, provides their
clients with turn-key integrated solutions, including design,
engineering, installation and support.
Ph: (07) 3250 0000
www.videopro.com.au
AMX is a worldwide leader in corporate advanced
control and automation technology for commercial
and residential markets.
www.amx.com
AMX Australia is an Australian owned and managed,
service-based distribution company specialising in control,
automation and media distribution solutions for the
professional audiovisual industry.
Ph: (07) 5531 3103
www.amxaust.com.au

 

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