Digital Imaging - VIDEOPRO | VIDEOPRO
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Digital Imaging

As social media and content creation become more and more prevalent, the types of cameras available have increased dramatically. It is important to determine when, where and how you want to use your camera and from there pick the best solution for you. Let us point you in the right direction by going through some of the different options on the market and if you’re still not sure, have a chat with our expert team!

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Action Cameras

If you’re after an easy way to capture life’s greatest adventures on video, an action camera is perfect for you. Created to be small and durable, these cameras are perfect for shooting video on the go. With plenty of mounting options and waterproof models available, you can take these cameras almost anywhere. Attach them to your car, bike or helmet or simply keep it hand-held. Most action cams shoot Full HD or 4K footage but are limited on zoom capabilities and still image quality making them more effective for recording video than taking photos.

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Compact / Travel Cameras

Compact point and shoot cameras provide a level of versatility above your average smartphone camera. What sets compact cameras apart are their zoom lenses and manual controls. Point and shoot cameras are the perfect way to dip your toe into the world of digital imaging and everything else that follows it, they give the consumer the option to learn as much or as little as they want about cameras.

With the added ability to manually adjust exposure, colour and focus paired with the convenient fits-in-your-pocket size, these cameras are the perfect companion to capture life’s memories. While most affordable compact cameras typically have 1/2.3 inch sensors, there are high-end options with larger sensors that begin to come closer to DSLR/Mirrorless level quality.

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DSLR / Mirrorless / Full Frame

Digital Single-Lens Reflex (DSLR) cameras utilise interchangeable lenses allowing them to be more versatile than fixed lens cameras. With a variety of lens types available, professionals and beginners alike can experiment with different photography techniques. The superior autofocus, extended battery life and full manual controls are other merits that are beneficial to those wanting to take their photography to the next level. Typical DSLR cameras have APS-C sensors which allow for much higher quality images than those produced by most compact cameras. Full Frame SLR’s take yet another step up in still image quality, offering sensors at least 1.5x the size again!

Mirrorless cameras are a newer innovation in professional photography. As the name suggests, they remove the mirror system inside DSLRs and opt for electronic viewfinders. This not only allows for the camera to be smaller and lighter, but they can also provide a preview of the final image with exposure and colour settings already applied. Where Mirrorless cameras are quickly setting themselves apart is in video recording. With most Mirrorless models offering superior video autofocus and crisp 4K (or even 8K) footage, those looking for a camera to tackle high quality stills and video in one will be well serviced.

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Video Cameras / Pro Video

In this digital age it has become increasingly popular to capture video content and, while most DSLR and hybrid cameras offer recording capability, there are many specialty video cameras on the market. When looking to buy a camera specifically for videography, Camcorders have been the go-to for many years due to a multitude of benefits. While previously Full HD 1080p footage was the best in show for an affordable price, cameras are increasingly standardising 4K quality video. As 6K and 8K are newer technologies, they aren’t as accessible to casual consumers however, high-end options are available.

Professional cinematographers will want to consider far more than just the quality of the footage they are recording and will need to contemplate the attachments a camera can accommodate. From microphones to external display monitors, gimbals and handles, Pro Video is another world entirely. Along with the advanced cooling systems, raw capture, built-in ND filters and long recording times, these modular systems are perfect for experts in the field.

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Drones have been another incredible innovation in camera technology. Not only are they perfect for capturing aerial photos and video but they’re also incredibly fun to operate. There are a number of different aspects to consider when deciding which camera drone is right for you. The camera resolution, zoom capabilities and Field Of View (FOV) are good starting points. You will also want to consider the battery life or flight time, the Remote Control or WiFi range and its physical size to ensure it will suit your particular needs. From there you will be able to consider more specialty features such as the ability to control the device with your smartphone, gimbal attachments for stabilised images or built-in GPS to assist with remote landing and predetermined flight paths.

It is important to check if there are any airspace restrictions in your area before purchasing a drone.

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